01 BMW Financial Services × SCADpro
Designing confidence
into financial decisions.
A product strategy and experience-design engagement completed while working directly with BMW Financial Services and its Innovation team in the United States.
The project at a glance
A real product engagement.
A carefully protected story.
- Role
- Project-management intern
- Focus
- Product strategy and experience design
- Partners
- BMW Financial Services and Innovation teams
- Access
- NDA-protected case study
What I can share publicly
The people, the responsibility and what the experience demanded of me.
The underlying problem, research evidence and proposed product experience remain confidential. The public story focuses on my role, the collaboration and the professional perspective I carried forward.
Working together
Direct collaboration across disciplines and cultures.
The engagement brought together BMW Financial Services collaborators, innovation specialists, faculty and a multidisciplinary student team. My internship responsibility centered on project management while contributing to the development of a financial simulator.
BMW collaborators
Designed with the people closest to the opportunity.
I worked directly with partners spanning innovation and research, AI and digitalization, information technology, marketing and financial-services product expertise.
The perspective I carried forward
A financial product is not only a calculator.
It is an experience shaped by language, trust, connected decisions and the confidence someone feels while making a major commitment.
Research · Synthesis · Strategy · Journey design · Product experience